‘We Play Different’

The North Face released a fantastic ad titled ‘We Play Different‘. Really well done visually the ad tied together various outdoor sports never fully focusing on any one athlete. I did spot a short clip of the film ITZA‘ which is part of the Trail Running Film Festival Official Selection.

And if you’re already on The North Face’s YouTube channel, be sure to check out ‘Karwendel‘ Ida-Sophie Hegemann‘s film about her FKT attempt on the Karwendel Höhenweg separating Austria and Germany.