Vacation Races Sells Their Business to Who?

Announced not on their news blog or their media newsroom on their website but on Facebook:

As of this week, Vacation Races has been acquired by Motiv Sports/Y11 Sports & Media. After 12 incredible years, it is time for VR to enter a new era with improved management, more resources, and a fresh look for the future.

The post is signed by the original owners of Vacation Races but no info is give on who Motiv Sports/Y11 Sports & Media are. And no link to a website for more information.

Digging through the internet I found the website of Y 11:

Y11 is a diversified sport and media investment house, working with founders and their brands to maximise potential and reach collective goals.

Here’s what this private Equity firm has to say about their investment into the endurance sport sector:

We take heritage IP races and marathons and bring them into a bigger brand, “Challenge”. This is likely going to go beyond triathlon to represent a whole community of likeminded endurance and wellbeing participants. This will be a world-class brand and B2C business, if it uses the right skills and tech.

A online search for Motiv Sports takes me to the Motiv Group with the mission:

We are the vehicle that connects brands to audiences
at the point of passion.
Striving for the best, from start to finish.
We place the local community first, our event partners second and ourselves, a distant third.

I guess this feels like a typical story of VR “selling out” their races and community to cashing in on the success they’ve built over the years. But maybe I shall reserve my judgment until I see the official announcement by the buyer of this IP as they call it… or these running events, rather.

The founders of Vacation Races have moved on and are off doing this now.