The Trail Running Film Festival - Online Watch Party Get your tickets.

The Trail Running Film Festival - Online Watch Party Get your tickets.

Brought to you by the same folks who do build Vacation Races, the popular Half Marathons around National Parks and a few other ventures, this new outfit is aiming to upscale the 100 mile trail racing experience.

Their first event the Zion 100-Mile Challenge happening late August during UTMB week, is hosted at Zion Ponderosa Ranch Resort and will put you back at least $3K.

What you get for it is: 4 nights of accommodation, food and drink and a training plan to help you succeed… and of course a lot more… I hope.

With the 100-Mile Challenge events, the goal for every registered athlete is to run 100 miles in 60-hours or less. As athletes work to achieve that goal, there are Milestones at iconic race distances along the way (Half Marathon, Marathon, 50K, 50 Mile, 100K and 100 Mile). The award you receive at the end of the event is directly correlated to the cumulative distance you run.

For example, if at the end of the event, you ran 55 total miles, you will have passed the 50-Mile Milestone but you will have not yet reached the 100K Milestone (which is about 62 miles) and you’ll receive the 50-Mile Milestone award. The only way to earn the next Milestone award is to run the distance required to reach it.

The Milestones are intended to be “short-term goals” on the way to the ultimate goal of running 100 miles!

Not sure what the target demo is. Is the goal of achieving an ultra distance but broken up into these chunks really worth the price of admission here?

Is this an American interpretation of the ‘Run the Alps’ style trips?

Well, it feels super niche, but I applaud the creativity here, and am curious to follow how this all will play out.