By Mathias Eichler
It is time. In October you can stream TRFF'26 - from the comfort of our couch, with friends, and popcorn. Ten films, hours of inspiration.
ON Running launches a fuzzy campaign with your favorite Sesame Street character titled “Soft Wins”.
Hey runners, Elmo says don’t be so hard on yourself. There are more ways to win.
Is this just fun? Just meant to highlight their soft shoes? And/or is it a cheeky elbow check to the “stay hard” mantra of a specific pocket of our running world?
Sign up and never miss a story.
Electric Cable Car is a owned by Einmaleins and part of trail. run. film. Productions. ©2026. All Rights Reserved.
