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Elmo Runs With ON

13 February 2025

ON Running launches a fuzzy campaign with your favorite Sesame Street character titled “Soft Wins”.

Hey runners, Elmo says don’t be so hard on yourself. There are more ways to win.

Is this just fun? Just meant to highlight their soft shoes? And/or is it a cheeky elbow check to the “stay hard” mantra of a specific pocket of our running world?

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