By Mathias Eichler
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
What’s in it sounds good. The design for the packaging looks like a straight copycat of Spring’s Awesome Sauce – and even with the same flavor profile.
Is this a smart strategy? Trying to align your brand new product with one of the most controversial energy products in recent history? And risking a cease and desist on top of it? Sure, I maybe would’ve not posted about it if Hüma wouldn’t have chosen to blatantly and purposely copy the design of Spring’s packaging, but it’s one thing to copy a competing product in jest for a marketing blitz, it’s another to define an entire new product around the design of one of their competitors. I’m not a lawyer, but me thinks this might be not the last time we’ve heard about this.
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