‘Ultra Wea(e)k’

The Instagram announcement of the year:

At 1800 tomorrow, not only does the sport of ultrarunning change forever – the course of human development shifts paths. The Suffer Forward ideology – founded upon an instinctual drive toward personal evolution – breaches the public mind tomorrow and will alter everything that comes after.

I have no words.

Ultra Week is a 5-Day ultramarathon event where participants will suffer forward through several tests of will. It’s decentralized and can be ran anywhere in the world – because evolution doesn’t happen in one place. Suffer Forward alone or with your friends, and earn your first of its kind Ultra Week Championship Belt and your place in the Hall of Finishers.

Okay, I have some words: It’s like Trump Mobile, but for virtual race scams. I bet registration will be on the blockchain.