Matt Trappe Launches Print Mag, Dumps Social Media

Matt’s brand Auteur Sportif launches: KAIRONIC. In his announcement Matt talks about turning this idea turn into reality:

I couldn’t think of a better way to simultaneously pull the brand away from social media (more on that) yet convey everything Auteur Sportif stands for. In order to get it launched I spent three straight days absolutely ripping in InDesign and recruited some friends to help write and curate. I’m thrilled with how it turned out.

I’m hoping to pick up a copy in person next month at TRE. Until then we all get to wonder and marvel at his radical move to completely pull the plug on his social media accounts:

The nature of social media works too much against the things that embody both running and Auteur Sportif.

This (sort of) fulfills one of my predictions from the start of 2025: ‘Trail Running After Instagram‘, which reminds me to get on it and get you my first post for my annual Re/Run.