By Mathias Eichler
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Less then a year after axing its “Experience” business and laying off the entire team, now under a new CEO, REI is bringing back its travel business in partnership (outsourced) with Intrepid.
Shop Eat Surf & Outdoors has the story:
The new partnership will offer a range of U.S. and international excursions for REI members and customers starting in January 2026. The collaboration will introduce two distinct collections of guided adventures: REI Exclusive, which offer an exclusive discount to REI members, and REI Recommended.
Can a new deal like this be made in under a year? They cancel that side of the business in early January, receive feedback from their customers that they miss it and relaunch with a new partner. Or was this outsourced partnership already in the works before they shut down their entire internal team?
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