Broken Arrow and Salomon Part Ways

RD Brendan Madigan via email:

Today, however, is time for a new chapter, for both Broken Arrow and Salomon.

Few races can point to a title sponsorship that lasts for ten years. We know that we have learned from and been inspired by our friends and colleagues and hope they are as proud as we are of what we have built…together! 
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Please stay tuned! In the coming weeks, we will be making an announcement about our new presenting partner and some of the exciting changes we have in store for you in this next chapter of the Broken Arrow Skyrace.

Speculations are going wild who will replace Salomon here. Will it be HOKA to dominate and “enclose” and fully own the Broken Arrow – Trail Con – Western States week? Or will it be another brand taking advantage of what has been built here over the years. Will be fascinating to see and certainly create lots of talk at TRE in a couple of weeks.

And to add a bit more fuel to the speculation fire: With Salomon being done sponsoring Broken Arrow, what consequences does this have for the Golden Trail Series returning to Olympic Valley?