By Mathias Eichler
Electric Cable Car is part of Trail Tracks Network.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Mountain Outpost takes their (well-deserved) victory lap:
1.4 million views. 43,000 peak live viewers. 130,000 live chat messages. 126 hours on mic. 2,100+ miles on the road.
I wonder what the gas prices are in Arizona.
To give these numbers a comparison, here’s what UTMB shared after their Finals in 2025:
In 2025, L’Équipe Group raised the bar with unprecedented coverage. For the first time, from Thursday 28 to Saturday 30 August, nearly 20 hours of live action were broadcast free-to-air on la chaîne L’Équipe.
This extensive coverage attracted more than 5.7 million cumulative viewers for the three UTMB World Series Finals (OCC, CCC®, UTMB®), with a peak audience of 633,000 as the men’s race leaders completed the UTMB on Saturday afternoon (ranked 4th among national channels and 1st on TNT). This new record underlines the growing public appetite for a sport that continues to expand (4.1 million viewers in 2024).
In parallel, more than 46 hours of live content (UTMB® Live production by UTMB Group teams) was streamed via L’Équipe Live, the TV section of L’Équipe website and app.
Note: This is copied from the UTMB press email. I took out their bolding and added my own.
If we see this type of growth and demand for the sport I wonder how this will develop throughout the rest of this year and beyond. Western States has a stellar field of athletes – which should take the viewership for this broadcast – also managed by Mountain Outpost – to new heights. UTMB hasn’t been making big splashes as it comes to innovations for their Final. I wonder if they have something up their sleeve for this year.
A side note: Zac Marion, director and producer of the Mountain Outpost livestreams was just on Freetrail to share a behind-the-scenes look of what it takes to pull off the monumental effort of the Cocodona Livestream – what an incredible project.
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