By Mathias Eichler
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Announced via Instagram:
ASICS Trail presents the Base Camp in Chamonix.
The new dedicated place for our athletes to reach their performance peak.
The brands, and athletes “buy in” to Chamonix and UTMB is getting more and more elaborate. What in previous year’s might’ve started in early August with a prolonged ‘basecamp and final training block’ in the Chamonix area is now turning into an all summer long investment and focus.
It will be interesting to see if this investment bears fruit.
As a side note: I am posting this on Memorial Day here in the US which is the long weekend where historically the Western States Training Camp is happening. Traditionally the event has been the community gathering and preparation for WSER just a month out. One thing that has made Training Camp special has always been the ‘rubbing of shoulders’ with elite athletes that show up to train along with the community on the course, with aid stations support and shuttle service. This year it’s been reported that the elite athletes increasingly have been opting for their own training – distraction free and not showing up at the official Training Camp.
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