Humans of UTMB – the origin story

Incredible promo video by HOKA sharing the origin story of how UTMB was come to be. Great, brief interviews with Michel Poletti and Catherine Poletti. And very smart integration of the origin story of HOKA, tying the shoe maker to the UTMB brand.

Wish they’d make a feature length documentary about that back story of how UTMB was born in Chamonix.