By Mathias Eichler
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
From the official UTMB Instagram account:
We are thrilled to welcome NÄAK as the Official On Course Sports Nutrition and Hydration Supplier of the UTMB World Series.
A few month ago I had never heard of that brand, then over the winter they announced several high profile athlete sponsorships and now this partnership. Pretty crazy rise to prominence if you ask me. I wonder if anyone bankrolls them in the background?!
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