By Mathias Eichler
Winter trails, darkness and all the weather - a fun holiday celebration at Olympia's amazing Squaxin Park. Registration open now.
From the official UTMB Instagram account:
We are thrilled to welcome NÄAK as the Official On Course Sports Nutrition and Hydration Supplier of the UTMB World Series.
A few month ago I had never heard of that brand, then over the winter they announced several high profile athlete sponsorships and now this partnership. Pretty crazy rise to prominence if you ask me. I wonder if anyone bankrolls them in the background?!
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