Sponsor:
The Trail Running Film Festival - Back on Tour for 2024.

The Trail Running Film Festival - Back on Tour for 2024.

From the official UTMB Instagram account:

We are thrilled to welcome NÄAK as the Official On Course Sports Nutrition and Hydration Supplier of the UTMB World Series.

A few month ago I had never heard of that brand, then over the winter they announced several high profile athlete sponsorships and now this partnership. Pretty crazy rise to prominence if you ask me. I wonder if anyone bankrolls them in the background?!

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