Not for Knobs!

Sponsor:
Trail Running Film Festival presented by Brooks -
Our 2026 Tour is on. Find your screening.

Trail Running Film Festival presented by Brooks -
Our 2026 Tour is on. Find your screening.

Every year the Euro fashion brands release “cute knit sweaters” with even cuter winter ski scenes on them, often adding a name of one the popular resorts in the Alps. Benetton’s Cortina sweater is extra on point this year showing skiers on a ski lift with green trees below with no real snow on them. Is this a design accident or a subtle way of highlighting the realities of climate change and its effect on European ski resorts?

MADE BY EINMALEINS