By Mathias Eichler
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Dylan Bowman on Twitter:
Wow, Anta is now the title sponsor of a major trail race! The multi-billion dollar Chinese footwear and apparel giant is the latest mega brand in trail running.
Anta owns Fila (for mainland China only) and a majority share in Amer Sports who owns Amer Sports, who in turn owns Arc’teryx, Salomon and a few other companies. This is all a bit convoluted but needless to say money seems to be pouring into the sport, as expected.
This is a big get for Hong Kong 100, but does not, at this point translate into a sponsorship for the entire series of the World Trail Majors.
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