Anta Sports Announced as Title Sponsor for Hong Kong 100

Dylan Bowman on Twitter:

Wow, Anta is now the title sponsor of a major trail race! The multi-billion dollar Chinese footwear and apparel giant is the latest mega brand in trail running.

Anta owns Fila (for mainland China only) and a majority share in Amer Sports who owns Amer Sports, who in turn owns Arc’teryx, Salomon and a few other companies. This is all a bit convoluted but needless to say money seems to be pouring into the sport, as expected.

This is a big get for Hong Kong 100, but does not, at this point translate into a sponsorship for the entire series of the World Trail Majors.