By Mathias Eichler
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Dylan Bowman on Twitter:
Wow, Anta is now the title sponsor of a major trail race! The multi-billion dollar Chinese footwear and apparel giant is the latest mega brand in trail running.
Anta owns Fila (for mainland China only) and a majority share in Amer Sports who owns Amer Sports, who in turn owns Arc’teryx, Salomon and a few other companies. This is all a bit convoluted but needless to say money seems to be pouring into the sport, as expected.
This is a big get for Hong Kong 100, but does not, at this point translate into a sponsorship for the entire series of the World Trail Majors.
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