By Mathias Eichler
This was Beast of Big Creek 2026!
Watch the recap video of the return of skyrunning to the USA and North America's only stop on the Skyrunner World Series.
Stephen Garner for Footwear News:
Deckers’ New ‘Super Sneaker Brand’ Could Be Unveiled in Coming Weeks
Deckers owns Hoka and UGG.. and TEVA and Sanuk, but clearly with HOKA making them money hands over fist, it seems the perfect time to go upmarket and unveil a “super sneaker brand”.
Everyone’s doing it, moving up-market, diversifying by introducing a fashion-focused luxury brand. Will be interesting to see what this effort will look like.
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