One Sneaker Brand to Rule Them All

Stephen Garner for Footwear News:

Deckers’ New ‘Super Sneaker Brand’ Could Be Unveiled in Coming Weeks

Deckers owns Hoka and UGG.. and TEVA and Sanuk, but clearly with HOKA making them money hands over fist, it seems the perfect time to go upmarket and unveil a “super sneaker brand”.

Everyone’s doing it, moving up-market, diversifying by introducing a fashion-focused luxury brand. Will be interesting to see what this effort will look like.