Adidas Terrex Partners With Aravaipa

Matt Feldhake via Aravaipa press release:

As part of this partnership with Aravaipa Running, adidas Terrex will officially be named the presenting sponsor of the White Mountain Endurance Cup races in New Hampshire, and Silverton Alpine Marathons and Kendall Mountain Run in Colorado.

After losing the German National Team soccer jersey bid to Nike, Adidas seems to have the money to invest into the trail running, which is great to see and good for our sport. Adidas’ pockets are deep and more players will raise the game for everyone.

Speaking of other players: several of Aravaipa’s other big races (Black Canyon, Javelina) are sponsored by Hoka, and Cocodona is sponsored by Speedland.