The Logbook for the Trail Running World
The Logbook for the Trail Running World
By Mathias Eichler
Electric Cable Car is part of Trail Tracks Network.
Just a month until the new Skyrunner USA National Series kicks off. Four incredible races invite you to touch the sky: Whiteface Skyrace, Beast of Big Creek, Skeetawk Skyline Scramble, Kismet Cliff Run.
Apparel brand rabbit had huge success in the past years promoting their brand at ‘exclusive pop-up’ stores in Boston during the Boston Marathon and this year they are doubling down with a shoe release in a perfect Boston Marathon color way. Kind of a smart marketing strategy to release a special “Boston” product without running into any licensing issues.
The shoes are a first foray into the footwear marketing for rabbit which in the past has been colloborating with Hoka on some branded apparel.
My bet is a running/hydration vest will be next – just in time for UTMB where every runner is required to wear a vest.
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