The rabbit Dream Chaser

Apparel brand rabbit had huge success in the past years promoting their brand at ‘exclusive pop-up’ stores in Boston during the Boston Marathon and this year they are doubling down with a shoe release in a perfect Boston Marathon color way. Kind of a smart marketing strategy to release a special “Boston” product without running into any licensing issues.

The shoes are a first foray into the footwear marketing for rabbit which in the past has been colloborating with Hoka on some branded apparel.

My bet is a running/hydration vest will be next – just in time for UTMB where every runner is required to wear a vest.