By Mathias Eichler
This was Beast of Big Creek 2026!
Watch the recap video of the return of skyrunning to the USA and North America's only stop on the Skyrunner World Series.
Apparel brand rabbit had huge success in the past years promoting their brand at ‘exclusive pop-up’ stores in Boston during the Boston Marathon and this year they are doubling down with a shoe release in a perfect Boston Marathon color way. Kind of a smart marketing strategy to release a special “Boston” product without running into any licensing issues.
The shoes are a first foray into the footwear marketing for rabbit which in the past has been colloborating with Hoka on some branded apparel.
My bet is a running/hydration vest will be next – just in time for UTMB where every runner is required to wear a vest.
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