Adventures are now Experiences

I really shouldn’t be linking to Outside because of their shitty NFT project, but here we go anyways:

REI is changing the name of its guided trip services from REI Adventures to REI Experiences to better reflect the direction of that division, according to Mark Seidl, REI divisional vice president of REI Experiences.

Seidl continues:

“Our international trips were profitable and we were an industry leader, but we realize not everyone can afford these trips. We were catering to a select group. By focusing on domestic trips, we can offer a wider range of experiences at a range of price points and skill sets.”

Closing a profitable side of your business after 33 years and focusing entirely on domestic ‘experiences’ instead of international adventures is a bold, and somewhat puzzling move.