How to Sell a Race to UTMB

Karl Meltzer for Speedgoat Mountain Races:

From a local race, to The IRONMAN Group, to UTMB, the Speedgoat Mountain Races has grow into a household name across the United States.

I don’t think it was quite as random as Karl is making it sound, but this video does shed a bit of insight into how his local race became one of the few official UTMB/Ironman races here in the US.

Side note for tech biz nerds:
Increasingly all these short promo videos are being posted directly to Instagram. Trying to find them on Youtube is pointless. I’ve gotten used to marketing companies promoting their events via Youtube rather than their website. In fact, most race websites don’t even have a news/blog page where they post press releases or marketing collateral like this video. Now Youtube is being skipped in favor of Instagram. Google is not going to like that. And why this type of content is not being posted directly to their websites I will never understand.