Anton Continues His Partnership with La Sportiva

On to more exciting brand sponsorship announcements: Anton Krupicka on Instagram:

I’m honored to announce that after being sponsored by @lasportivana for the past decade, I will be continuing to work with La Sportiva in a newly-defined long-term partnership. It allows me to remain an athlete while also occupying an expanded role in trail running and approach product development, and representing the brand through community engagement and adventure storytelling.

Anton Krupicka being able to continue his relationship and employment with La Sportiva makes me happy in many ways, but the special sauce is that athletes do have to worry about their time after their racing career is over and brands who understand this and are provisioning for this is something to be celebrated.