Anton Does a Forrest Gump

Fun new ad for La Sportiva’s newest addition to their super popular Prodigio line of trail running shoes: the Prodigio Max. In the ad Anton Krupicka runs really really far and gives a fun nod to the scene in the movie where Forrest Gump temporarily turns ultra endurance runner. Earlier this year La Sportiva announced a longterm continuation of their partnership with Anton Krupicka, who’s been their face of trail running for many years. If this is their first “product” since this announcement then I am excited for what else they are cooking up.