Apple Watch Rugged Pro

Mark Gurman for Bloomberg:

The Apple Watch is set to get its “Pro” moment this fall with a new extreme sports edition.

I mentioned this rumor before. What’s interesting about this Gurman report is the acknowledgment of the possible larger battery life, a key feature required of a ‘rugged’ watch to be considered a serious product. Gurman also mentioned that the rugged watch could be the ‘pro’ model, which in Apple’s terms usually means the premium or higher priced model.

I always love the framing of endurance sport activities in tech media:

That smartwatch will be designed to appeal to extreme sports athletes and anyone who might otherwise buy a high-end Garmin sports watch for intense workouts.

“INTENSE WORKOUTS”… duuuuuuude…. so intense, that workout.

Also funny that these tech reporters can only think of Garmin as a competitor in this space.

Too bad Kilian just signed with COROS. Can you imagine Kilian running UTMB with a stealth Apple Watch pro and dropping by Cupertino for the launch in September showing off the capabilities of the watch and how an Apple product performed on trail running’s largest stage?