By Mathias Eichler
The Skyrunner World Series is back in the USA!
Join us at Beast of Big Creek and race Mount Ellinor with us.
Will be on the official Nike Youtube account.
ACG partnered with the Broken Arrow Skyrace to help independent trail races do what they do: bring communities together and convince otherwise sane people to run straight up a mountain.
Will be fun to see what they’ll pull of here. And worth reading the whole summary under the Youtube video block. Nike does have some great writers – each page, for each race Ascent, 23K, 46K has a slightly different version of it. All a great.
This voice, and it’s not swagger, it’s some sort of self-deprecating snark, has been missing in the trail running space. I’m here for it.
On a side note: I just watched an interview with a German national team soccer player and he was asked about his cleats and pronounced Nike like Mike – cause that’s how most Germans think it is pronounced.
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