Broken Arrow’s Livestream

Will be on the official Nike Youtube account.

ACG partnered with the Broken Arrow Skyrace to help independent trail races do what they do: bring communities together and convince otherwise sane people to run straight up a mountain.

Will be fun to see what they’ll pull of here. And worth reading the whole summary under the Youtube video block. Nike does have some great writers – each page, for each race Ascent, 23K, 46K has a slightly different version of it. All a great.

This voice, and it’s not swagger, it’s some sort of self-deprecating snark, has been missing in the trail running space. I’m here for it.

On a side note: I just watched an interview with a German national team soccer player and he was asked about his cleats and pronounced Nike like Mike – cause that’s how most Germans think it is pronounced.