CLIFF Bar Sold

Steve Larese for Outside Business Journal:

After turning down large acquisition offers in the past, CLIF has now signed a deal to sell to the owner of Oreo, Toblerone, and other international snack brands.

Mondelēz International is the snack food arm of what was previously Kraft which also owns Milka, one of my favorite brands of my childhood.

Bummer to see the cool little indie brands getting swallowed by the big behemoths. Cool to see some founders cashing in to the tune of $2.9 Billion.