By Mathias Eichler
The Trail Running Film Festival - Back on Tour for 2023.
The Broken Arrow Skyrace came and went. What a weekend. What a celebration of the trail running community. Love everything about this event. Everything but their slogan and marketing hashtag #ringdasbell.
I got questions. Is the DAS supposed to be German? Is it the article for Bell? If so, Bell is Glocke and Glocke is female and not neutral, therefore it would be Die Glocke and not Das Glocke. I mean, perhaps the crew is already super progressive and removing the gendered article from the word. But as it stands today in the German language it would be RingDieBell. Yes, I understand that ‘die’ means something in English and therefore isn’t a good use for a marketing slogan, but DAS is the wrong one. I got no answer for this one, just questions.
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