By Mathias Eichler
Honest conversations with trail running industry pros, and fans who love the mountains. One of the longest running podcast in the scene. This is Singletrack.
The check most likely isn’t coming from the headquarters in Atlanta; this is probably a regional sponsorship, but nonetheless this takes us closer and closer to that non-endemic sponsorship from a big advertiser that everyone is looking for.
And a side note for our American friends: this is real coke, not Sodastream cola!
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Electric Cable Car is a owned by Einmaleins and part of trail. run. film. Productions. ©2026. All Rights Reserved.
