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Electric Cable Car is part of Trail Tracks Network.

Just a month until the new Skyrunner USA National Series kicks off. Four incredible races invite you to touch the sky: Whiteface Skyrace, Beast of Big Creek, Skeetawk Skyline Scramble, Kismet Cliff Run.

Coca-Cola Sponsoring Tenerife Bluetrail by UTMB

7 February 2025

The check most likely isn’t coming from the headquarters in Atlanta; this is probably a regional sponsorship, but nonetheless this takes us closer and closer to that non-endemic sponsorship from a big advertiser that everyone is looking for.

And a side note for our American friends: this is real coke, not Sodastream cola!

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