Columbia Sportswear on the Moon

When I first saw the photos of the Intuitive Machines Nova-C landing on the moon this week and noticed the Columbia branding I was all snarky and wanted to link to the Columbia layoff news from earlier this month. But, after reading up a bit I realized that there’s more to it than just an ad banner on a private spacecraft.

From Columbia’s website specifically created for this mission:

The Intuitive Machines Nova-C has landed on the Moon with our Omni-Heat™ Infinity tech protecting it from extreme temperatures in space. We’re incredibly proud to be part of this historic effort, and to be able to push our innovations even further.

Columbia is proving a heat-shield material for the space craft.

For Columbia, it is an unparalleled opportunity for exploration and discovery, paving the way for advancements in technologies and materials innovations that will enhance our products and ultimately the lives of our customers.

Alright, consider this space critic’s mind changed.