Sponsor:
The Trail Running Film Festival - Online Watch Party Get your tickets.

The Trail Running Film Festival - Online Watch Party Get your tickets.

From the press release:

Craft Sportswear North America plans to move its U.S. headquarters from Beverly, MA, to Seattle, WA, in 2024 to “bolster the brand’s expansion in outdoor and specialty retail, all while streamlining operational efficiencies.”

Sweden-based New Wave Group owns both Craft and Cutter & Buck. Cutter & Buck is based in Seattle, WA.

Good move and I got nothing to add other than I love when outdoor brands move to my neck of the woods. This usually creates jobs and interesting marketing opportunities. Hey Craft, wanna sponsor Beast for 2024?

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