The Trail Running Film Festival - Back on Tour for 2024.

The Trail Running Film Festival - Back on Tour for 2024.

Dylan Bowman and Aaron Lutze launch a new media venture – for now a podcast and Substack:

Second Nature formed after years of Dylan and I talking daily about the business of outdoor sports. Our shared fascination with the brands, athletes and media that make up the outdoor sports world has always been a mainstay of our discussions.

We’ve always done deep dives on brands and had in-depth conversations with other athletes, and now we’re organizing it into a podcast and newsletter format so that we can share what we’ve learned with everyone here.

Expect the pod and newsletter to share news, insights and the occasional interview focused on the business of outdoor sports. Our backgrounds have given us different perspectives on this world, and we’re keen to share what we know.

I listened to Dylan and Aaron on Freetrail back in November and I had a hunch something like this was brewing. With our sport growing and Mile & Stone and others entering the space aiming to track the business side of things, it seems to make sense to split that B2B convo from the Freetrail general feed and leave that one focused on athletes and their performance. I, here at Electric Cable Car say: welcome to the party.