Devon Yanko Explains Herself

Last week Devon became character of the week after her post on Instagram announcing being dropped by her sponsor Lululemon. Her personal post sharing what happened and how she felt:

I sacrificed everything, exceeded the requirements of my contract in days, energy and commitment. And ultimately I was told it was not enough. I was used and discarded. And that feels brutal.

The general response online has been entirely not surprising or uncommon and boils down to two things:

• Keep your feeling to yourself.
• Here’s me expert in everything, giving you advice on how you could’ve prevented this. Because, remember, I’m the expert on everything.

Of course, these response are as tired as old running shoes, but Devon shares a bit more in her newsletter:

The landscape of ultrarunning is a challenging one for me and I am not certain where or how I fit in.

I hope that amidst our efforts to grow the sport and professionalize it we’re not losing sight of what matters. I hope we’re not losing people like Devon to the grind of growth and experts sharing their armchair opinions on how things are supposed to be done.