Fly HOKA Fly

Via The Daily, HOKA just can’t stop growing:

Hoka Sends Sales Surging at Deckers Brands in Second Quarter
Net sales at Hoka grew by more than 34% and Teva returned to growth in the second quarter ending Sept. 30.

That headline wrote itself.

Of note:

Hoka is focused on growing brand awareness in international markets, and international revenue growth outpaced growth in the U.S., Caroti said.

Why that international expansion of the UTMB World Series is so important to HOKA and other sponsors. Similarly: Golden Trail Series’s expansion into China.