By Mathias Eichler
Matt Walsh in his newsletter ‘Trail Mix’ writes:
GTWS will air four races for two hours each live on Eurosport 1 and 2 with their entirety streamed in full, alongside highlights from the rest of the series, on the Eurosport Player/Discovery+ platform. That’s 53 countries, 20 different languages, 74 million viewers on average per month of which 47% claim they are active runners.
So, we’re getting two media partnership announcements in a short couple of weeks. This one feels like a big deal because it’s Eurosport – we shall see how they will package ‘trail running’ and fit it into their presentation format.
The Outside/L’Équipe UTMB announcement feels weird because they announced coverage for Canyons this weekend, but from what I can tell nothing actually happened?
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