By Mathias Eichler
The Skyrunner World Series is back in the USA!
Join us at Beast of Big Creek and race Mount Ellinor with us.
Matt Walsh in his newsletter ‘Trail Mix’ writes:
GTWS will air four races for two hours each live on Eurosport 1 and 2 with their entirety streamed in full, alongside highlights from the rest of the series, on the Eurosport Player/Discovery+ platform. That’s 53 countries, 20 different languages, 74 million viewers on average per month of which 47% claim they are active runners.
So, we’re getting two media partnership announcements in a short couple of weeks. This one feels like a big deal because it’s Eurosport – we shall see how they will package ‘trail running’ and fit it into their presentation format.
The Outside/L’Équipe UTMB announcement feels weird because they announced coverage for Canyons this weekend, but from what I can tell nothing actually happened?
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