‘Good Morning, Mont Blanc’

Dylan Bowman will be hosting his Freetrail show for the big upcoming UTMB week in an interesting new format:

Announcing our daily audio/video show from Chamonix throughout race week! Starting next Monday, Freetrail will be hosting a daily morning show, setting the context for race week, previewing the storylines from each event, and debriefing the results as they come in. It’ll be like Breakfast at Wimbledon for trail running’s biggest event. We have a star studded cast of rotating co-hosts who will join us every morning, each with a unique perspective and personal experience with the race. It’s going to be amazing.

Kind of a fascinating concept in many ways:

• It’s sponsored by two official UTMB sponsors: CamelBack and Hoka.
• It’ll be pre-recorded to not clash with the official UTMB live coverage.
• The giveaways from the sponsors are for “Freetrail Fantasy” players, which is a great way for Freetrail to get more people signed up.

What’s weird is that there’s no mention of ‘Freetrail Fantasy’ or this morning show on the official Freetrail website.