Honest conversations with trail running industry pros, and fans who love the mountains. One of the longest running podcast in the scene. This is Singletrack.  

GoPro in Trouble

13 August 2026

Sticking with the business updates theme here for today.

Jeremy Gray for PetaPixel:

GoPro has announced its second-quarter financial results and some of the core numbers are dire.
…
GoPro said in April that it would lay off about 23 percent of its workforce this year amid excess costs. The company disclosed the following month that it was evaluating its options, including contemplating a potential sale.

This doesn’t look good. You’re the best product in your niche and you still can’t make the business work.

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