By Mathias Eichler
America's only certified Skyrace course. Race Beast of Big Creek on Mt. Ellinor in Hoodsport, WA on Aug 3rd, 2024.
America's only certified Skyrace course. Race Beast of Big Creek on Mt. Ellinor in Hoodsport, WA on Aug 3rd, 2024.
Matt Walsh on his Trailmix Substack dives into the fashion aspiration of HOKA:
However, Hoka has specifically been partnering with up to 6 brands per year recently to enter the lifestyle market.
It’s an interesting move by HOKA for sure and I’ll add two things:
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