HOKA Soon a $2 Billion Brand

From the Daily:

Hoka continued its blistering sales for parent Deckers Brands, helping the company deliver record results as the brand added more than half a billion dollars of top-line revenue for fiscal year 2023.

HOKA will eat us all… so it seems and feels. But, when actually looking at the shoe choices of runners at trail races you can still huge diversity and barely any dominant brand. Maybe that’s just motivating for HOKA to push even harder?

In comparison:

• Adidas AG annual revenue for 2022 was $23.718B
• NIKE annual revenue for 2022 was $46.71B
• On Running annual revenue for 2022 was CHF 1,222.1 million ($1.349B)