By Mathias Eichler
SELF CARE by Three Magnets Brewing releases Gearhead IPA in partnership with the Trail Running Film Festival. Get this delicious NA beer shipped right to your door (in most of the US).
SELF CARE by Three Magnets Brewing releases Gearhead IPA in partnership with the Trail Running Film Festival. Get this delicious NA beer shipped right to your door (in most of the US).
What’s in it sounds good. The design for the packaging looks like a straight copycat of Spring’s Awesome Sauce – and even with the same flavor profile.
Is this a smart strategy? Trying to align your brand new product with one of the most controversial energy products in recent history? And risking a cease and desist on top of it? Sure, I maybe would’ve not posted about it if Hüma wouldn’t have chosen to blatantly and purposely copy the design of Spring’s packaging, but it’s one thing to copy a competing product in jest for a marketing blitz, it’s another to define an entire new product around the design of one of their competitors. I’m not a lawyer, but me thinks this might be not the last time we’ve heard about this.
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