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Is UltraSignup Becoming The New Outside Magazine?

8 April 2025

Outside started as a magazine and is now trying, desperately, to pivot to being a tech company. UltraSignup is essential a tech company but increasingly embraces news, and is promoting and funding its creators via the revenue generated from their tech platform.

Folks who used to be associated and/or worked for Outside and are now on UltraSignup’s News platform in some capacity:

I don’t mind that. If it means giving outdoor creators a voice and a paycheck, I like where this is going.

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