By Mathias Eichler
Jason announcing his new shoe supplier on Instagram:
The Norda fam is different & special, just like the shoes. So proud to be part the fam. Thank you for having me.
Norda is from Montréal, Canada:
As lifelong endurance athletes with decades of combined shoe industry experience, we felt that none of the global brands had nailed the perfect combination of fit, cushion, grip, weight, breathability and material innovation. So we got to work.
Another athlete switching to a new shoe brand with shoes named ‘001’ and priced twice as much as most common shoes on the market today. There’s a bigger story here.