The adventure podcast about trail running and mountain culture. Published weekly.

Stories about trail running and mountain culture. The adventure podcast by Mathias Eichler, published weekly.

Bryon Powell interviews Kilian on the launch of his new brand NNormal.

Man, I love that this new brand exists. I love this for our sport, for our planet, and personally as a spectator to watch from the sidelines to see if Kilian can succeed with it.

I write IF because I am pessimistic. I was when COROS launched too and am sort of proven wrong. So perhaps I just don’t understand business of this scale, but based on what Kilian is currently aiming to do is either impossible of will be way way watered down.

I so hope I am wrong again.