By Mathias Eichler
Stories about trail running and mountain culture. The adventure podcast by Mathias Eichler, published weekly.
Bryon Powell interviews Kilian on the launch of his new brand NNormal.
Man, I love that this new brand exists. I love this for our sport, for our planet, and personally as a spectator to watch from the sidelines to see if Kilian can succeed with it.
I write IF because I am pessimistic. I was when COROS launched too and am sort of proven wrong. So perhaps I just don’t understand business of this scale, but based on what Kilian is currently aiming to do is either impossible of will be way way watered down.
I so hope I am wrong again.