By Mathias Eichler
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Scott Baldwin on his blog ‘Front Pack Sports‘:
If you’ve spent any time running in Europe, there’s a good chance you already know KIPRUN. If you haven’t, 2026 is likely the year that changes.
At TRE, one of the most interesting conversations we had wasn’t with a legacy giant or a hype-driven newcomer — it was with KIPRUN, Decathlon’s performance running brand. KIPRUN has been around since 2008, operating in more than 70 countries, but the U.S. running scene hasn’t fully felt their impact yet.
If you’re not familiar, Decathlon in Europe is like the Dick’s Sporting Goods in the US, but with all kinds of private label brands, think REI Co-Op.
Brands coming into the market at lower price point will add pressure on existing players, especially in today’s economic climate threatened by tariffs and wars. It will be fascinating how incumbents will respond to this.
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