La Sportiva Opens First US Retail Store

La Sportiva opens its first standalone retail store in Boulder, Colorado, where else.

The Boulder store aims to be a community center, hosting events, workshops, and group runs that celebrate the outdoor lifestyle. It’s a place where beginners can learn, experts can share, and everyone can experience the quality and innovation that La Sportiva brings to the world of mountain sports. This new location is part of a global brick-and-mortar strategy that aims to further integrate the brand into mountain towns across the world.

This opening continues an interesting trend where global brands aren’t just happy with just being another product on the shelves of a big box department store, but want to share their brand message in a dedicated way. I’m here for it. Downtowns are struggling to keep local stores and if ‘global brands’ are taking these spots it will make for better cities.

The second one will be in Olympia, Washington, right? Right?