‘Lexmouth’ Takes on UTMB

Alex, German YouTuber takes on the “business side” of the UTMB World Series in one of those ‘outrage porn/explainer videos’. These shows all are manufactured to get the “outrageous point” across in the first 3 min, then cut to an ad – so the host can make money off the outrage – just to end with a wimpy “well, things are nuanced and both sides of the story are reasonable and worth considering”.

But the reason why I am linking to it here is because he’s another voice just so casually dropping the whole “Whistler kerfuffle” as a done deal and he mentions this, boldly and wrongly as if UTMB pushed Gary out of a business opportunity. Not sure why this is so pervasive in Germany especially, but it’s something I need to investigate further. Of course it fits the narrative of “big business doing bad things to little guys”, and wrong information travels further and stick longer than the truth, especially on the internet. And maybe the further one is removed from the actual story – geographically speaking in this scenario- the harder it is to get to the actual story, aka the truth, and maybe one doesn’t even care to get to the full story as it wouldn’t fit their preconceived narrative?

Well, as a fellow German I am kind of embarrassed by this odd trend, to be honest.