‘Love Trails Festival’

While the American trail runners were playing summer camp in Silverton in Wales the “original running, adventure & music festival” happened. Sponsored by some of the biggest brands, including Salomon and Mammut, this ‘summer camp for trail runners’ is a fascinating concept, and I’m a bit surprised something like this hasn’t caught on in the US. And by me saying I am surprised that it hasn’t caught on, I mean, it’s happening for the first time in California in October of this year. But no lineup or sponsors are announced yet.