The Logbook for the Trail Running World
The Logbook for the Trail Running World
By Mathias Eichler
Electric Cable Car is part of Trail Tracks Network.
Just a month until the new Skyrunner USA National Series kicks off. Four incredible races invite you to touch the sky: Whiteface Skyrace, Beast of Big Creek, Skeetawk Skyline Scramble, Kismet Cliff Run.
Some brands sponsor races, some brands put on entire race series (Salomon Golden Trail Series), some brands sponsor athletes to let them wear their gear at prominent races and there’s this. Lululemon must’ve asked themselves “what if we do something that’s never been done before?”
10 athletes, 6 days, 2.5miles of gravel, dirt and pavement, custom rooms to relax and recharge, and endless photo opportunities.
It’s like a mashup of a fashion runway and a trail race, and I mean that in the best possible way.
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Electric Cable Car is a owned by Einmaleins and part of trail. run. film. Productions. ©2026. All Rights Reserved.
